Introducing Change Collective

by bsrubin on January 22, 2014

We’re introducing today a company that directly ties to my personal mission in life: Transforming change.
(below first published on medium)


We all exhibit a deep desire to improve our lives. Perhaps this is what makes us uniquely human. Personal change enables us to lead happier and more fulfilled lives. It enriches the lives of those around us. It enables us to rise up and make a difference in this world.

In early 2013, my co-founder Derek and I started thinking about how we could build a company and a technology to help. We’d spent years together at Zeo focusing on one specific, extremely valuable, part of people’s lives: sleep. We built a measurement device, tools to share your data, and innovative ways to analyze and improve your sleep.

We spent the early part of 2013 interviewing hundreds of customers, prototyping ideas, and deepening our knowledge of how change works. The spark of inspiration that lead to Change Collective traces back to a line of thought that just kept repeating in our interviews.

When change matters— identity must shift.

We asked people what motivated them to attempt change, and what actually caused changes to stick. What emerged was clear. When change matters?—?identity must shift. People became Vegan or Paleo. They became Runners or Crossfitters. They became GTD’ers or Inbox Zero aficionados.

The Expert Voice

People who make change happen find inspiration in a specific individual or community?—?then remake their very selves around these role models.

Throughout history we’ve sought guidance on how to live our lives. Yesterday’s tribal leaders and shamans have led to today’s professors and authors. People just like us who’ve trod the path.

But change is hard. Painfully hard. We’ve all experienced the excitement of possibility morph into disappointment and anguish. Why can’t we just stick with it?

What’s so hard about change?

Rich content (books, videos) provide us with stories, role models, guidance, and tug at our emotions. Then they leave us without the support we need to change.

Apps and devices flip the script. Their technology-driven approach provides tracking, reminders, and support from our friends. But they fall short on providing expert guidance and meaningful, emotional connection.

Where Change Collective Fits

We’re working to bridge the gap between the emotions that drive change and the structural elements that help. Change will always be hard?—?but we deserve better tools to pave the way.

We’re announcing today Change Collective Courses. We’re working with world-class experts to teach change in a new way. Expert methods, content, and powerful stories are paired with mobile technology and behavioral science. The result is courses that tap into both the emotion behind change and the provide structure to be successful.

Books are old-school. Begin to expect that expert voices will reach you in your everyday life, that a community will be mobilized to support you, and that you’ll have reminders, tracking, and behavior science to support you as you change.

Our ultimate vision for Change Collective is audacious. We’re bringing together people who know change and who know technology. We’re building a company culture that celebrates and supports people as they build toward who they truly are. In our daydreams, we imagine our experts nudging you through your wearable technology and we envision a day where we can electrically tickle the regions of your brain where habits are formed.

Transform the way we change and we’ll transform the way we live.

Join us at and ping me @bsrubin - we’d love to have your help and feedback.



Inbox Zero

by bsrubin on August 21, 2013

One of the most powerful productivity techniques I’ve employed over the years is regularly hitting inbox zero

We’re really pleased at Revv to be working with Ari Meisel to help people get there.

Ari has a powerful approach to productivity and health – including having recovered from a supposedly ‘incurable’ disease using self quantification and logic.

Together we are launching an Inbox Zero for Gmail program.

“Having a clean inbox is essential to getting more done and freeing up your time so you can do more of the things you want to do.

Over the next 10 days, you’ll get Gmail set up so every email that hits your inbox is important & actionable and (more importantly) you’ll practice clearing your inbox every day.”

We’ve got limited slots for this pilot.  Check it out now!

I just hit Inbox Zero again minutes ago – and it feels wonderful :)




Busy is Expensive

August 15, 2013

I’ve been busy lately.  Booting up a startup will do that. And I’ve noticed how expensive busy is. I first noticed the literal cash meaning of this.  When I wasn’t busy – I’d cook meals at home and have coffee in the office. Busy led to meals out, takeout, and numerous $3 espressos.  Busy led [...]

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Yes And…

June 12, 2013

I’m focusing hard on two aspects of my life. Work and Emotional/Spiritual progress. Emotional/Spiritual My vision is clear: I’ve really blossomed into my personality – I am truly comfortable in my own skin, I’m empathetic and compassionate towards others. I’ve found and begun to practice a fulfilling spiritual path that connects me to the universe. [...]

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Culture of Asking for Help

April 1, 2013

It’s been both thrilling and terrifying starting a company from scratch once again.  We anticipated challenges – but the nature of the challenge is always different than expected. I’ts important to seek help early and often.  I’ve learned to ask myself this question during my weekly reviews: Where could I ask someone for help or advice? [...]

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Using Weakness to Isolate Your Vulnerabilities

February 17, 2013

I spent the last few days celebrating being back in Boston and turning 30.  In the process I went from peak-of-health to hungover and low-energy.  Happens sometimes. I noticed something interesting today: I can use a current weakness to isolate (and then fix) vulnerabilities. My asthma was triggered during my party-cycle.  Last night I finally [...]

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Structural Improvements

February 11, 2013

Sebastian Marshall started a great discussion on the power of structural improvements. What are Structural Improvements? Sebastian: Stuff that improves things permanently after effort is made once. Derek: Changes that require NO ONGOING MAINTENANCE. It’s useful to note the difference between a structural improvement and a habit. Here are some habits: Going to the gym – [...]

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What I Learned

February 5, 2013

Now that I’ve moved on from Zeo and started Revv I’ve had time to digest. Jay Althoff - one of the rockstars at Zeo – suggested I ask this simple question: What did I learn from Zeo? I learned that the people you work with are everything: the source of the great happiness and success and the source [...]

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February 1, 2013

I’m often inspired by Julien Smith.  His blog post on becoming fucking awesome really jump-started my personal development and directly inspired the name for this blog. He’s just inspired me again – with a solid post on how he goes about his daily life to get his work done. Go read his post now. Will [...]

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January 26, 2013

Being able to change habits offers the key to living fulfilled lives. After reading The Power of Habit we began to understand how habit formation works in the brain, in people’s lives, and in society.  About a million product ideas popped into our heads. Can we build tools to help people take control of their habits? [...]

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