Introducing becomingawesome.com

by bsrubin on January 22, 2010

This blog will focus on entrepreneurship, the world of self-tracking, technology, and other random topics.

Here is what I hope people will get out of my posts:

  • I am deeply involved in ‘tracking everything’ – its a powerful way to learn about your life and make positive changes.  This blog can become a resource for people interested in following a similar path – I will talk about what works for me, what doesn’t, and make suggestions for the future.
  • The last six years at Zeo have taught me a great deal about entrepreneurship, product development, manufacturing, hiring, financing, etc.  My posts about what I am experiencing and what I have learned may help others.

Here are a few of my goals for becomingawesome.com:

  • Begin discussions with interesting people – entrepreneurs, self-trackers, partners for Zeo, etc.
  • Have a forum to expound on issues that matter to me, generally entrepreneurship related but also other topics from time-to-time
  • Evangelize Zeo
  • Create a nice incentive for myself to begin ‘tracking everything’

As the content and readership here develops I would appreciate any and all feedback, either through blog comments or to ben@becomingawesome.com

About me:

I started as an entrepreneur early – in 9th grade an interest in computers led to forming a computer hardware and services company – PCsforYOU. I was bitten by the entrepreneurial bug and believe I will be happy founding companies for quite some time. I am currently the Chief Technology Officer for Zeo Inc. – a technology startup that has created the world’s first personal sleep coach.

I went to school at Brown University and graduated in 2005 with a degree in Computer Engineering. I began my career working for BBN Technologies as a Systems Engineer. BBN was a technology playground (they invented the Internet!) and while there I worked on robots, embedded Linux, and ad-hoc mobile networking.

During my junior year at Brown (2003) I co-founded Zeo – the goal was to create a product that made groggy mornings a thing of the past. Our breakthrough SoftWave sensor technology measures brainwaves comfortably in the home and accurately tracks sleep phases throughout the night.

We launched the Zeo Personal Sleep Coach into the market in 2009 to rave reviews. We have since been featured in the Wall Steet Journal, the New York Times, the Today Show, etc.

Outside of work I spend my time climbing and skiing mountains and maintain a strong interest in world politics and international relations as a carryover from my Model United Nations days at Brown.

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